Pride is really and truly a selfish entity. There is a tremendous difference when one is proud of something or someone. That is part of the human nature. However when we turn pride into thinking of "one self" as opposed to others. When we discount humbleness and humility and trade it for the me game, it gets ugly. No longer is it (pride) based on the giving of oneself. It is being into oneself. God wants us to love ourselves yes. He does not want us to be vain about it. So the next time you get the "i" bug and pride gets the best of you. Just pray to God . "This too shall pass"